OUR SERVICES

 
ECOMMERCE STRATEGY

Success is achieved through developing the best proposition and promoting it to the right people.  There are thousands of online platforms and marketing solutions to choose from and we know which are best for your business. We also know how to use them to achieve the best results for your business. This incorporates Pricing Strategy, Paid Search, Paid Social, Display, Remarketing, SEO, Affiliate Marketing, Automation and Analysis.

 
ECOMMERCE STRATEGY

Success is achieved through developing the best proposition and promoting it to the right people.  There are thousands of online platforms and marketing solutions to choose from and we know which are best for your business. We also know how to use them to achieve the best results for your business. This incorporates Pricing Strategy, Paid Search, Paid Social, Display, Remarketing, SEO, Affiliate Marketing, Automation and Analysis.

 

 
PAID SEARCH

Still the No.1 marketing channel for seeing immediate results. People want to buy your products or services so put your business in front of them at exactly the right time. Google Ads and Microsoft Ads can be used for both Ecommerce and Lead Generation but Ecommerce businesses also have the opportunity to showcase their products on Google Shopping and Bing Shopping. These comparison platforms play a huge role in Ecommerce PPC. We provide live bespoke dashboards, not monthly reports.

 

 
PAID SEARCH

Still the No.1 marketing channel for seeing immediate results. People want to buy your products or services so put your business in front of them at exactly the right time. Google Ads and Microsoft Ads can be used for both Ecommerce and Lead Generation but Ecommerce businesses also have the opportunity to showcase their products on Google Shopping and Bing Shopping. These comparison platforms play a huge role in Ecommerce PPC. We provide live bespoke dashboards, not monthly reports.

 

 
PAID SEARCH

Still the No.1 marketing channel for seeing immediate results. People want to buy your products or services so put your business in front of them at exactly the right time. Google Ads and Microsoft Ads can be used for both Ecommerce and Lead Generation but Ecommerce businesses also have the opportunity to showcase their products on Google Shopping and Bing Shopping. These comparison platforms play a huge role in Ecommerce PPC.

 
 
PAID SEARCH

Still the No.1 marketing channel for seeing immediate results. People want to buy your products or services so put your business in front of them at exactly the right time. Google Ads and Microsoft Ads can be used for both Ecommerce and Lead Generation but Ecommerce businesses also have the opportunity to showcase their products on Google Shopping and Bing Shopping. These comparison platforms play a huge role in Ecommerce PPC.

 
 
PRICING STRATEGY

More people will buy from your business if your pricing is competetive and competive pricing can mean lower margins. Balancing pricing and margins to improve revenue, profit and cashflow is complex but achievable.  We can help with competitor price monitoring, price modelling and automation to make your pricing strategy better and it get it implemented faster.

 

 
PRICING STRATEGY

More people will buy from your business if your pricing is competetive and competive pricing can mean lower margins. Balancing pricing and margins to improve revenue, profit and cashflow is complex but achievable.  We can help with competitor price monitoring, price modelling and automation to make your pricing strategy better and it get it implemented faster.

 

What Does Our PPC Management Include?
Keyword Coverage

Are all of the relevant keywords for products and services being captured? Are the most effective match types being used?

Negative Keywords

Is any budget being spent on clicks that aren’t valuable? Are Negative Keywords structured and performing effectively?

Account Structure

Is the way the Keywords, Ad Groups and Campaigns grouped giving maximum return? Is the account aligned to the website?

MaxCPC Bids

Are the MaxCPC bids set at the correct level to maximise both sales and Return on Investment? Is the right strategy being used?

Bid Adjustments

Are Locations, Devices, Schedule and Networks aligned to the business? Can these be altered to increase sales?

Quality Score

Is the quality score positively impacting the PPC spend? How can the quality score be improved to reduce cost?

Product Feeds

Is the product feed error-free and optimised? Is it maximising the opportunity of Shopping Campaigns?

Metrics

What is the performance data telling us? How do these numbers compare to benchmarks & targets?

Landing Pages

Are all ads land on the correct and most effective pages of the website? Are they optimised for the campaigns?

Ad Extensions

Are the right extensions being used? Are they structured in the right way to maximise performance?

Ad Copy

Is the ad content compelling and achieving the best reaction? Does the ad text compliment the website content and help quality score?

Budget Allocation

Is the budget allocated correctly to each campaign? Should budget be shifted to increase sales or promote new products/services?

COMPREHENSIVE, BESPOKE AND TAILORED TO YOUR BUSINESS…