Other Online Marketing Channels
Outside of search platforms, there are numerous other online channels that can now be used to promote your products and services. Identifying which are most relevant and which will be most effective is critical, as is setting up adverts that achieve the maximum return for your investment.
Big Ideas Consulting has investigated and analysed most advertising platforms and as such we are ideally positioned to manage your paid presence on sites such as LinkedIn and Facebook. Depending upon the sector you operate in, we will advise on the most prosperous platforms and manage your accounts accordingly.
Tracking and regular analysis is an important part of making your campaigns effective and at Big Ideas Consulting all of this is taken care of as part of the process.
Email marketing can be a powerful tool to boost both your brand and your sales. The goals can be set specifically to reconnect after cart abandonment, to instigate repeat orders or business, or to introduce customers to new/relevant products or services. It can also be done periodically as a more generic branding and networking exercise, for example a quarterly or seasonal newsletter, or a whitepaper.
With this sort of marketing, it is important to get the content, tone, and timing right in order to maximise the success of these campaigns. Here at Big Ideas Consulting we can manage your entire email marketing channel, working with you to ensure that the content we prepare resonates with your brand and its customers.
We can also arrange 3rd party mailing list campaigns and PR, which can be an effective way (especially in a B2B setting) of reaching new customers and generating incremental enquiries and sales.
We can arrange every aspect of email marketing, or deliver parts of the service to compliment your existing efforts.
Please contact us to discuss your requirements further.