Project Description

Results Driven and Bespoke

Our PPC Management is focussed to achieve your business goals.  Every business is different and we ensure that our campaigns are bespoke and tailored to your business. Whether it’s Ecommerce or Lead Generation, we have vast experience in developing the most successful commercially focussed PPC Campaigns.

What Does Our PPC Management Include?

Metrics

What is the performance data telling us? How do these numbers compare to benchmarks & targets?

 

Keyword Coverage

Are all of the relevant keywords for products and services being captured? Are the most effective match types being used?

Account Structure

Is the way the Keywords, Ad Groups and Campaigns grouped giving maximum return? Is the account aligned to the website?

MaxCPC Bids

Are the MaxCPC bids set at the correct level to maximise both sales and Return on Investment? Is the right strategy being used?

Negative Keywords

Is any budget being spent on clicks that aren’t valuable? Are Negative Keywords structured and performing effectively?

Ad Copy

Is the ad content compelling and achieving the best reaction? Does the ad text compliment the website content and help quality score?

Quality Score

Is the quality score positively impacting the PPC spend? How can the quality score be improved to reduce cost?

Product Feeds

Is the product feed error-free and optimised? Is it maximising the opportunity of Shopping Campaigns?

Account Settings

Are Locations, Devices, Schedule and Networks aligned to the business? Can these be altered to increase sales?

Budget Allocation

Is the budget allocated correctly to each campaign? Should budget be shifted to increase sales or promote new products/services?

Landing Pages

Are all ads land on the correct and most effective pages of the website? Are they optimised for the campaigns?

Extensions

Are Ad Extensions aligned to current business goals? Are there other ways to increase exposure?

Comprehensive, bespoke and tailored to your business…..

Let’s Get Started!